The platform is rolling out a fresh option that permits them to cut down on the quantity of AI-created media appearing in their timelines. This initiative comes as the company revealed that it now features over 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global rollout. This shift comes amid a increase in AI content, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the most rapidly expanding channels on another major platform primarily display AI-generated videos. A large amount of this material is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently illogical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we want to provide users the ability to increase or decrease of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
The service shared that there are now over a billion videos on its network tagged as made with AI. Collectively, in excess of 100 mn pieces of content are submitted to the app daily, making AI content a minor part of its overall inventory.
Customizing Your Feed
Members will be capable of limit or boost the volume of AI-generated videos they watch by using the topic control option in the app and choosing “AI-generated content”. Further subjects that currently be modified under the filter include politics, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules require creators to identify lifelike artificially created content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the service will now attach an “AI-made” watermark to content created with its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This measure is aimed to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The company is additionally launching a $2m educational fund for specialists and institutions to create educational content about using AI responsibly. This initiative will support educational bodies dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, following debate over plans to make redundant a large number of safety staff in the UK. It is planning to eliminate 439 jobs in its trust and safety team in London, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive stated that people-led review would remain essential, but automated tools can protect employees by removing the most graphic content before it gets reviewed by staff. TikTok stated a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
